Time has changed, and the businesses that were not viable in the past now have the greatest value. Take for instance the water bottle company. A few decades ago, selling bottled water could have sound ridiculous. Why would anyone want to spend something they could acquire for free? However, over the years the business has gained popularity. Italians are the leading individuals in the consumption of bottled water; other states are also right behind them. The value of the bottled water company across the globe is approximated to be $100 billion.
The companies are having a tough time advertising their products to get traffic on their products. They have to be creative with what they say about their water. Others take pride in the purification process, while some will say their water brand is too good that you can’t live without it.
The Waiakea water brand is among the water bottled companies. It has, however, created its market by differentiating itself. Buyers are also impressed with it because it is pure volcanic water. Many find it cool to say that they are taking volcanic water. The water brand is also produced in Hawaii, and there is something that consumers love about Hawaiian products. They associate Hawaii with natural products.
That said, Waiakea water is concerned with the welfare of the community. The state of the environment is a concern due to the dumping of bottles everywhere. Despite the campaigns to dispose of the bottles at the right places, a majority of the consumers are not that disciplined. For instance, only 12 billion water bottles were recycled in the USA, and more than 50 billion bottles were used. The 88% is lying on the beaches.
Waiakea water has come with a long-term solution to the problem. They are launching a decomposable water bottle this year. The plastic bottle will decompose in 15 years’ time. The time may seem like a long time, but this will eventually reduce the number of the water bottles in the field. The bottle will also be completely recyclable.
As custodians of our environment, we should support water brands like Waiakea water to ensure the future generation has a good environment.