Market America is an internet marketing company that was established in 1992 by the power couple JR and Loren Ridinger. Initially, the couple operated from the garage in their home but they have now expanded to sell their products, not in America, but also several other countries across the globe. John Ridinger was a senior distributor at Amway before quitting and establishing his company.
Just like many other startups, Market America experienced several challenges in its early years of existence. After being in the market for seven years, Market America ran into trouble with the SEC concerning the violation of federal security laws.
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With the charges being pressed against them, Ridinger decided to go private in 2001. This strategy gave them an opportunity to open up to new markets in Austria, Hong Kong, the UK, Mexico and the Philippines. A decade later, Market America received some buzz as they stepped into the international arena.
The company acquired Shop.com, an online platform where customers can purchase more than 35 million products. The Shop.com platform has been endorsed by some of the world-renowned entrepreneurs such as the Bill Gates, Yahoo, and Amazon. In 2011, the company announced that they close the year with $393 million in revenues. In the same year, they unveiled Kim Kardashian and Scottie Pippen as their celebrity spokespeople. These celebrities would also make appearances in the company’s annual conferences
What do you need to become a member?
Any new member joining Market America is required to purchase a startup kit that goes for $399. Members are also subject to paying a monthly fee. These monies are used to cater for the member’s access to the web portal for the company’s products. To earn a commission, members are required to make minimum monthly sales of up to $200.
Market America’s products
When compared to popular retailers, Shop.com is still bigger than Wal-Mart. The company sells over 35 million products and there are an additional 2500 proprietary products. The products in Shop.com include weight loss and nutritional supplements, household products, gardening products, fitness programs and many more. The company’s compensation plan is built upon a binary system.