What comes up when people search for you or your business online? People’s perception is critical because it is what makes up your online reputation. Brands that are trusted are those that are recommended by real people.
It’s easiest to manage your online reputation before any problems come up. Starting with no reputation and building a good one is ideal, but if you already have a problem and you need to turn a bad reputation around…keep reading!
According to Global Dispatch’s article on reputation management, there are a lot of free tools out there:
Reputation.ca’s Reputation Management Software
This tool shows you how you appear online over time by monitoring your Google search results. It helps to give an idea about how you actually appear to others and what affects your appearance.
This tool has a much broader focus than just Google. It lets you see how you appear over a range of social media sites. The first two accounts are free.
Useful for collecting data on exactly who is sharing/creating links to your website. This will allow you to get a better understanding of how you’re being talked about online.
If you have a dream domain name that you want to own, this tool can make that happen. It can help you personalize your business to help people better understand what you’re all about.
For those of us who don’t love all the online searching work, Google Alerts is a great option. After signing up, it will send you a notification whenever you are mentioned online.
Even with all of these tools available to you, the most important thing in online reputation management is building a realistic game plan that shows where you are, where you want to be, and the small steps you can take to get there. From managing social media, reviews, testimonials, and blogs, there are many different ways to get your message out to your audience. To see how people are perceiving that message, this post should give you everything you need.