Philippines native Bernardo Chua is recognized as one of the direct sales industry’s top executives. Over the past two decades he has built one of the most successful multi-level marketing organizations.
He began his marketing career as an executive with Gano Excel in the Philippines. He helped the company to expand to Hong Kong, Canada and later the United States. Chua then moved to California and took the position as Gano Excel U.S.A.’s president. The company marketed instant coffee, capsules and other food products containing ganoderma.
In 2008, Chua founded ORGANO GOLD™, a group of companies which operate under the names Organo Gold and Coffee Connoisseur. Chua’s goal was to market healthy bioactive coffee products that contained Ganoderma lucidum, a mushroom hailed for its medicinal powers throughout China and other parts of Asia for hundreds of years.
Bernado Chua used a multi-level marketing distribution network to sell the products wholesale. The name of the company was changed to ORGANO™ in 2015 and used a network of independent distributors to sell a range of consumable products.
Bernardo Chua has focused on introducing people worldwide to ganoderma for the past 10 years through coffees, teas and several other everyday products. His vision and hard work have helped both Gano Excel and Organo Gold to excel and make inroads into the lucrative North American market.
Bernado Chua was taught about ganoderma by his grandparents and was among the first people to successfully market the herb outside of Asia. He believes direct sales is the best way to market the products. It has led to the rapid growth of his companies in the Philippines and worldwide.
Today Chua is among the Pacific Rim’s most successful businessmen. His companies have won the award for “Direct Sales Company of the Year” 5 times and Chua has received numerous accolades including the National Consumer Quality Award and the Dangal ng Bayan Award in the Business and Industry category in 2014.
Chua continues to work with the world’s best organic ganoderma producers and funds ganoderma related research to improve the quality of his company’s products and reduce their prices.