Russian model, musician, fashion designer, and entrepreneur Doe Deere has long been a trendsetter. Whether it’s her music, clothing line, or unique style, she has always sought to stand out. Well now she has done just that with her innovative make-up line called Lime Crime. Her cosmetics line features colors so bright they can make Madonna and Nicki Minaj blush. But she has clearly created a phenomenon that has touched a chord in people of all ages across the planet. Her Lime Crime cosmetics line has gone from being a novelty item used for shock value to a worldwide beauty movement.
The average person uses make-up to conceal flaws and fit in with the mainstream. But users of Lime Crime make-up dare to be different. They use the products in this brand new cosmetics line to make a social and fashion statement. Today people of all cultures and social classes can be seen wearing Lime Crime make-up. The cosmetics line has helped to allow seeming shrinking violets to reveal their inner wild child and sparked a make-up revolution that shows no sign of subsiding any time soon. It has been embraced as the perfect means of self-expression for which millions of people have been searching.
Wearing make-up is nothing new. The Egyptians and Sumerians began doing it almost 10,000 years ago. Make-up had wended its way around the world long before the birth of Christ. By the Medieval times, make-up had made its way into European culture much to the chagrin of the church. Women, and some men, colored their cheeks, eyelids, and lips in order to make themselves look healthier and more beautiful. Using make-up was seen as a sign of wealth and was a fashion mainstay of royalty and the upper class. Gradually it eventually began to make its way into the daily lives of the masses.
After World War I, make-up became part of the daily beauty regimen of many women and some men. Prior to that, it was primarily used by actors and other entertainers. The creation of cosmetics companies like Max Factor, L’Oreal, and others meant the average person had easy access to make-up. It allowed them to hide flaws in their faces and highlight their strong points. By the 1920s and 30s make-up was an important part of the modern woman’s facial fashion. Pink was popular and powders, eye-shadow, rouge, and lipstick was affordable on almost any budget.
While make-up use isn’t new, what sets Lime Crime apart is the way people use it. Blindingly bright colors and unusual color combinations are the new normal and Doe Deere and her Lime Crime cosmetics is in the vanguard of this new growing make-up revolution.