Don Ressler and Adam Goldenberg Orchestrate Huge Changes in e-Commerce

There is a lot of interest in what Adam Goldenberg, Don Ressler and Kate Hudson are doing with athletic clothing. This trio has created Fabletics, and that has become one of the most popular athletic clothing brands for women.


Kate Hudson is a new part of the equation, but Don and Adam have been doing this for a long time. They are the leaders in athletic clothing, but this duo has been selling clothes to women for years long before Fabletics came into existence.


They were part of the Dream Team for Myspace many years ago, and this was the budding of their friendship and their connection to social media. As time progressed these two would continue to work together and create lots of different opportunities for women to buy products online. Adam Goldenberg and Don Ressler would put their minds together and come up with Intelligent Beauty.


This would be the entry level for this duo to sell skin care products to women. That would be a successful venture that would generate millions of dollars, but this would only be the start of the eCommerce empire for these two. Don Ressler and Adam Goldenberg would also find success with companies that put a focus on fitness products for women. It would only be a natural fit, many years later, for these business partners to focus on athletic clothing for women as well.


Fabletics would still be years down the line from the Intelligent Beauty time frame for Don and Adam. In between intelligent Beauty and Fabletics Don and Adam would create one of the most successful e-commerce businesses for clothing for women.


They would bring forth a very exciting company call JustFab. Eventually JustFab would transition into Tech Style. This name change would represent a greater focus on how technology was incorporated into the e-commerce industry for clothing. Don and Adam would have their hands in many things, but JustFab would become their most successful endeavor. This would be the company that would make these entrepreneurs stand out as a true force in the clothing industry for women. Fabletics, with the strong line of athleisurewear clothing for women, would serve as icing on the cake to a clothing empire in the e-commerce arena. Ladies would become very excited about this addition to the changes in the e-commerce environment that Don Ressler and Adam Goldenberg have orchestrated over the years.

Eric Pulier Enters The Venture Capital Investing World

Eric Pulier is still highly active in the IT world, though perhaps a little more as an outsider now than an insider. He’s started several new venture capital investments in mobile technology startups including vAtomic Systems, a tech capital company aimed at supporting apps that use features from games to bring to real world solutions. He once told Ideamensch the reason he went onboard with this new company was seeing how apps like Uber have used GPS combined with other cab service features to change transportation. But Eric Pulier is also working with young innovators at XPrize, a high-tech initiative that uses young people’s ideas and projects to address issues facing the science community.


Eric Pulier first went into software development and computer engineering at the outset of his career. He had majored in English and American literature while attending Harvard, but had also pursued IT projects on the side at MIT. Pulier was a consultant to People Doing Things, a non-profit computer tech group based in Los Angeles for several years. He was a founding member of Digital Evolution, one of his first SOA companies that used interactive media for business marketing. During this time he was named to VAR Business’s Top 30 eVisionary list due to his hard work in laying the ground work for cloud platforms. In the next few years he had Akana, Desktone and ServiceMesh developed, the latest of which was bought by the Computer Sciences Corporation.


Pulier was a consultant to several organizations including Microsoft, IBM and several government IT departments. He also worked closely with former President Bill Clinton’s administration and has been a member of the Clinton Global Initiative. Pulier once took a television audience to various display tents during the Presidential Technology Exhibition to see how new developments would change the way household products worked in the coming years. Pulier’s work with young children has also been noted, and as a father of four he understands how important mentoring young people is. He helped launch Starbright World for patients in children’s hospitals in 1998, and then joined the Board of Directors at the Painted Turtle, a camp for special needs children.