Luiz Carlos Trabuco Cappi is a Brazilian banking executive, having been the Chief Executive Officer and the Vice Chairman of the Board of Directors of Banco Bradesco since 2009. Mr. Trabuco is arguably best known around the world for moving the financial institution he controls, Bradesco, to purchase the international banking company HSBC Holdings’ Brazilian operations for $5.2 billion in late 2015. Luiz Carlos Trabuco Cappi is a proponent for organic growth and has been for many years while serving Bradesco; However, Mr. Trabuco felt that if Bradesco had not purchased HSBC and taken over administration with the Brazilian bank as HSBC’s parent company, the amount of growth gained from the transaction would have taken a whopping six years just to match what the purchase did for the well-known financial institution.
Led by high-ranking, successful executive Luiz Carlos Trabuco Cappi, the purchase of HSBC Holdings’ Brazilian branch was first proposed by Mr. Trabuco, then finalized with Chairman of Bradesco’s Board Lázaro Brandâo’s vote of approval. Similar to all those who work for Banco Bradesco, many news agencies have not only approved Luiz Carlos Trabuco Cappi’s workplace advancements, but praised them.
One such instance of this widespread approval, even by the critics in financial media sources across Brazil, is Luiz Carlos Trabuco Cappi’s reception of Isto é Dinheiro’s annual Entrepreneur of the Year in Finance in 2015, the same year HSBC Holdings’ Brazilian taekeover was announced by Mr. Trabuco and approved by Chairman Brandâo. While it’s entirely unreasonable to dispute Luiz Carlos Trabuco Cappi’s success at Banco Bradesco in recent years, understanding Mr. Trabuco’s path to where he’s taken himself and employer Bradesco is entirely worthwhile of knowledge – being aware of his nearly 50-year career will help fans of worldwide financial markets apprehend his widespread approval and undeniable success.
Mr. Trabuco first earned two college degrees prior to entering the world of finance, which have undoubtedly helped him remain at only one employer throughout his entire working life. Luiz Carlos Trabuco Cappi’s first degree from from the Unviersity of Sâo Paulo, considered an equivalent of a bachelor’s degree in the United States, in Philosophy. Immediately after earning this accolade, Luiz Carlos Trabuco Cappi then enrolled in the School of Sociology and Politics of Sâo Paulo to study Sociopsychology. This second degree is a modern-day equivalent of a master’s degree in the United States of America.
A master’s degree back in the late 1960s meant tons more than a master’s degree does in today’s ultra-competitive educational world. As such, these two degrees have effectively prepared him for his long-standing tenure at Banco Bradesco.
After graduating from the two separate Sâo Paulo-based postsecondary institutions, Luiz Carlos Trabuco Cappi landed a spot at Bradesco as a clerk. This was all the way back in 1969 in the same town Mr. Trabuco grew up in, Marília, an impressive five hours’ drive away from Sâo Paulo. Throughout the years, he was named director of marketing, executive director and president of Bradesco’s pension subsidiary, executive vice president and later president of Bradesco’s insurance group, then, finally, being named CEO of Bradesco’s company at large in 2009.
As one can imagine, Luiz Carlos Trabuco Cappi has been given several accolades, titles, and awards throughout the years. In 2009, Mr. Trabuco secured a spot on the 100 Most Influential Brazilians in the Country, in the same year earning the Don Quixote Trophy. Bradesco’s 40-odd-year veteran and current chief executive officer has also won two awards as the Insurance Personal of the Year, won in 2006 and 2007. Mr. Trabuco has also received multiple other awards in general business throughout his long-tuning tenure as one of Brazil’s best businesspeople.