How Lori Senecal Is Willing To Take Risks In The World Of Advertising

Lori Senecal has been very successful in her role as the chief executive officer of the advertising agency CP+B. Under her leadership revenue has gone up by 21%. This increase is credited to her creativity and willingness to take risks.

One of the examples of this is the role she took when her client Kraft removed the artificial ingredients from their Mac & Cheese product. She and her firm advised the company to not mention this fact in their advertising as there were concerns that parents would start avoiding the product as it would no longer appeal to their picky children. It was only after 50 million boxes of the new Mac & Cheese were sold that an advertising campaign was built around how the product had changed for the better.

In 2017, Fast Company named Lori Senecal as one of the most creative people in the world of business, ranking her 87th out of the top 100. They credited her ability to embolden her clients to take risks in the pursuit of effective advertising. They have also said that she ignites an innovative culture at the advertising agencies she has worked for. It is said that she encourages an entrepreneurial spirit where employees have an invested stake in the company and are able to shape its path.

In the 14 years that Lori Senecal has spent in the advertising business, she has consistently been a force for creativity and innovation. She was born and raised in Canada and attended McGill University where she earned her degree in commerce. She then moved to New York City which is at the heart of the world of advertising. She has been a top executive at a number of advertising agencies including McCann Erickson where she was named the president of McCann NY in July of 2007.

For several years Senecal was the top executive at another New York advertising firm, Kirshenbaum Bond Senecal + Partners. She had been the company’s president, CEO, and chairman of the board. It was in March of 2015 that she joined Crispin Porter + Bogusky (CP+B) where she heads up its international efforts. Follow Lori Senecal on Twitter.

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How Mullen Lowe Brasil’s CEO José Henrique Borghi Aims at Creating Positive Emotions through Fini Products

José Henrique Borghi is an entrepreneur with a noble mission to make massive changes in the business world. As the CCO and co-CEO of the ad agency Mullen Lowe Brasil, Mr. Borghi has developed innovative offline communication in line with Fini, a subsidiary of a Spanish group of companies, Sánchez Cano. Titled “Abriu Sorrriu”, the offline communication essentially entails creating fun moments whenever customers purchase the company’s products.

Fine is widely considered to be one of the leading candy companies specializing in a variety of products such as chewing gum, marshmallows, jelly candies and licorice. The company’s presence in over 80 countries speaks volumes about their commitment to exemplary service delivery and meeting customers’ never-ending needs. Formed in April 2017, “Abriu Sorriu” focuses on creating positive and lasting impressions through smiles upon the acquisition of a product. To expound on the enterprise’s impressive strategy, Fini recently initiated an online and offline communication strategy highly intended on achieving company objectives.

According to Fini’s Digital Marketing Supervisor, Luiz Henrique Ferreira, the institution simply wants to turn bad moments into good, while making the good moments even much better. Irrespective of your profession, customers should be in a jovial mood whenever they receive a product from the Fini store to learn more: click here.

Alternatively, Mullen Lowe Brasil recently instigated a “transformation” campaign across seven distinct communication platforms based on seven films aired Out Of Home and in pay-tv theaters. Such films basically revolve around daily occurrences encouraging customers to smile upon the receipt of Fini products. Unknown to most consumers, recent studies revealed that brand products possess the invaluable power to create a positive transformation to daily consumers.

While gushing about the highly publicized campaign, the Ad agency CEO insisted that creating accompanying for Fini was simply a fun process. More importantly, focusing on effective communication techniques speaks volumes about the enterprise’s commitment to serving the needs of customers.