Enhanced Athlete’s Body Building Know-How

A pioneer of body enhancement research, Enhanced Athlete continues to make it easier for body builders, weight lifters and others to reach their body goals.

 

Enhanced Athlete accomplishes this by providing tools that guide individuals through getting meals ready, tailored training plans and workouts.

 

In addition, the company produces video content on body building.

 

Cheyenne, Wyoming-based Enhanced Athlete has expanded with two sister sites, Enhanced Coaching and Enhanced Gear. Enhanced Coaching makes leading fitness coaching work available with the industry’s top weight training coaches such as Norm Johnson and Cane Bishop who will work with individuals one on one. And Enhanced Gear

offers an athletic clothing line that includes Enhanced Athlete beanies, sweat shirts, shaker bottles and more.

 

All three companies, which carry the Enhanced logo, have their own dedicated websites.

 

Last year Nutrition Distribution, which is based in Tempe, Arizona, filed a lawsuit against Enhanced Athlete for falsely advertising its bodybuilding and fitness products. Nutrition Distribution believes it is the leader in the distribution of fitness and health products and that its rivals have been falsely advertising these products. The company also believes it is worthy of a settlement.

 

A judge in the United States District Court of the Eastern District of California claimed Nutrition Distribution failed to demonstrate their sales were unfavorably influenced by Enhanced Athlete’s promotional techniques.

 

Enhanced Athlete chief executive officer Scott Cavell stated in a press release that the company will not be the next victim of Nutrition Distribution’s shakedown scheme.

 

He also pointed out given that companies keep on paying these nuisance value settlements, Nutrition Distribution will carry on with its business form of shakedown court cases.

 

The claim filed against Enhanced Athlete is one of 70 lawsuits that Nutrition Distribution filed against industry rivals claiming its sales have been harmed by competitors false advertising.

 

Enhanced Athlete argued Nutrition Distribution’s motive was to have the companies pay a small amount and settle the lawsuits out of court.

 

In addition to locations in the United States, Enhanced Athlete has partnerships located in the US, Columbia, Mexico, Brazil, Europe, Asia and India.

 

Enhance Athlete’s products include Blue Ox, which is made with all natural ingredients and reinvigorates hormones for men; Tribulis Terrestris, which is designed for vitality and Booster which helps reduce stress levels while enhancing performance levels in athletes.

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