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If you were to think of warfare in the Middle Ages, the long sieges on castles often come to mind. The Trabuco was the weapon of choice for warriors in the Middle Ages who wished to bring sieges to an end quickly. As an adaption of the catapult, the Trabuco was more sophisticated and better able to throw items that were larger and heavier.
The Trabuco was first used by the Chinese as early as 400 B.C. according to pt.wiktionary.org They were also the first to not only use the Trabuco as a tool to throw heavy objects such as rocks, but they created biological warfare when they utilized the Trabuco to throw bodies of people who had died from infectious diseases into the cities they were attacking. Around 1,000 years later, in 600 A.D, Europeans began using the Trabuco in their wars, first by the Vikings and later even adopted by the French and British in their Crusades according to madmoo.com.
The name Trabuco is derived from the Spanish/Catalonian word trabuc which means catapult. The original form of this weapon was the traction Trabuco, but soon adaptations were made and the balancing Trabuco was created. This weapon could sling items up to 140 pounds as far as 80 meters. As a weapon, the Trabuco was useful not only in throwing items over castle walls but in breaking down the walls of the castle as well. Seeing a Trabuco coming up on a fortified city was sure to strike fear into the hearts of those trapped inside.
Although weaponry has advanced immensely in the 1,000 years since the Middle Ages, it is easy to see that the Trabuco was a useful tool before the advent of guns and other modern weapons. The ability to end sieges and claim lands gave rulers such as Richard the Lionheart of England access to spoils of war and new lands. In more than one war, the Trabuco changed the course of history.
Fabletics, the athletics leisurewear company known for its subscription model, is taking on much larger and more established retailers and sales seem to indicate that they are winning. The brand, fronted by actress Kate Hudson, is using modern and innovative strategies to continue to grow even as other brands have trouble keeping pace. The largest online retailer for women’s clothing currently is Amazon, a difficult company to compete with given their popularity and rock bottom prices. However the impressive growth Fabletics has shown suggests that women are beginning to trust them just as much.
One of the tactics that Fabletics has done best is called reverse showrooming. The term showrooming is a fairly new one that originated a few years ago, when retailers began seeing a new trend. Consumers would go to physical locations to see products or perhaps try on garments, but leave empty handed and actually purchase the items they like online, where they can find better prices. By maintaining only a few physical stores and keeping prices the same in store and online, and adding items tried on in the store directly to the online cart, Fabletics is able to avoid the issue of showrooming.
Another smart tactic by the brand was partnering with Kate Hudson. Although she had little background in business, Hudson was a perfect choice to represent Fabletics. Her approachable, laid back style and image speaks to the target consumer for the brand. As a working mom as well as a stylish celebrity, Hudson gives the brand authenticity. Unlike some of the other brands celebrities partner with, consumers find it easy to believe that Hudson actually wears the clothes and enjoys them.
To get started with Fabletics, users can go to the website and take the lifestyle quiz. By answering a few questions, the system will help them choose the right clothing for them. Once this is done, users can have an outfit that matches their preferences sent directly to their home. These specially chosen outfits arrive on a monthly basis, making it easy for workout enthusiasts to get comfy, stylish gear without having to go shopping.
The PAC End Citizens United, based in Washington D.C., released a statement about the recently passed tax bill that was only supported by Republicans. President Tiffany Muller stated that the only people getting a Christmas gift from the Republican party in regards to the tax bill was their mega-donors who stand to profit handsomely. She pointed out how shameful it is that this bill passed and it once again showed how politics in Washington D.C. are rigged in favor of the very well connected wealthiest people in the nation. This rigged system has resulted in far too many politicians who only care about the special interests of these wealthy people.
The tax bill that was passed is going to very much hurt middle and lower class families which makes up the vast majority of the country. The only way to hold the politicians that voted yes on this tax bill is to take action in the 2018 elections and hold them accountable by voting them out of office.
End Citizen’s United created a “Big Money 20” list which shows exactly who is mostly just a puppet for special interests. 17 of the 20 on their list voted for this tax bill. That 17 incumbents had received $11.7 million to vote yes on the bill from wealthy special interests. They also voted against efforts to unrig the current system when they voted against reforming the system.
The “Big MOney 20” is End Citizen’s United’s biggest targets in the upcoming midterm 2018 elections. This PAC aims to raise $35 million from small donors which they will spend in order to throw these incumbents out of office. They are supporting their opponents who have pledged to unrig the system and return to listening to the average citizen of the United States and not just those like the Koch brothers.
The main goal of End Citizen’s United is to reform the rules surrounding campaign financing. The amount of money being given to some politicians by corporations wealthy people has gotten completely out of hand since the Supreme Court rules in 2010 that they have a free speech right to spend as much as they want. Ever since they have been buying politicians to do their bidding and ignore what their constituents want.
End Citizens United maintains a very active Facebook page. On it they share political news and their views on them. They also make posts showing which Democratic candidates they are backing around the country. One post lists their event taking place February 2-4 in New Orleans. The event is called the “Unrig the System Summit”. It is taking place on the campus of Tulane University and tickets can be bought through their Facebook page.