Every product has its beginning. Every startup has its garage beginnings, from nothing to something. The same can be said of the fast growing business of LimeCrime, the makeup and cosmetics brand that is changing the way people see themselves. From a simple startup in 2007 to where popular actresses are starting to sport the Lime Crime look on popular TV shows.
Madelaine Petsch, also known as Cheryl on the hit show Riverdale, is often sporting a very bright red shade of lipstick that is truly personified in what Lime Crime represents, bright fashionable colors you just cannot find anywhere else. This is not just a fashion statement for the beautiful actress, but a fashion forward movement that helps push the show to edgier boundaries.
Just like the founder of Lime Crime, Doe Deere who evolved from public relations manager when she was part of a band with her husband to creating bright and vibrant cosmetics that you could not find anywhere else, Madeline Petsch is setting a trend among her fellow co-stars. Not only does Madeline where the bright color lipstick, but it also matches her bright ginger locks. Her favorite go-to color is Lime Crime’s Red Velvet lipstick.
One reason that Madeline likes the Lime Crime cosmetic so much, apart from the bright color that has made her lip kissing signature famous is that the lipstick does not smear or smudge. Of course the lipstick does not stop there. Madeline is known in her role as Cheryl as a high society socialite, so inevitably she is going to attend a party or two. With the holidays upon us, there is only one outfit that would go perfect with those Red Velvet lips, a young Miss Santa Clause outfit, brightly colored red, velvet, short skirt to get everyone’s attention, and the cherry on top, Lime Crime colored lips.
The city of Rio de Janeiro is aiming at establishing twenty thousand new spaces in daycare centers and forty thousand in pre-schools by 2020. The city is currently under the management of Mayor Marcelo Crivella. For this to take place, the city is seeking the assistance of a Public-Private Partnership (PPP) that will carry out non-academic services of educational equipment, construction, and maintenance. Felipe Montoro Jens stated that the PPP is currently in the possibility studies phase.
According to Felipe Montoro Jens, this partnership is similar to the primary 2012 PPP schools in Brazil. Marcelo Crivella had intended to implement this PPP in the education sector even when he was a candidate.
Through the PPP, the private partner will be responsible for the administrative maintenance and construction of the new Infant Education Units and the City Hall will take care of the academic part and the school lunch according to the Belo Horizonte model. This is because the Ministry of Education demands transfer of funds from the school lunch.
Felipe Montoro Jens says that the International Finance Corporation (IFC) is responsible for offering consulting services for the project modeling. IFC is considered the largest private sector development establishment in the developing world. IFC states that they apply their global experience, expertise, innovative thinking, and financial resources to help their partners overcome operational and financial challenges.
The PPP model is a good way for the government to fill the resources that are scarce in the public services. Felipe Montoro Jens states that the contracting model is grounded on an administrative concession contract between the public administrative bodies and private companies responsible for construction, operation, and development of public services.
Felipe Montoro Jens specializes in Infrastructure Projects. He also has investment and finance expertise. He attended Getulio Vargas Foundation and got an undergraduate degree. He later went to the Thunderbird School of Global Management where he received a graduate degree.