Persistence is a virtue that is noted in only a handful of individuals. Among them is Roberto Santiago. Roberto became one of Brazil’s successful entrepreneurs and real estate investors, despite starting out as a small cartonnage company owner in Joao Pessoa, his hometown. The firm grew and started providing decorative folding cartons to some of the renowned brands in the nation. Born in Joao Pessoa in 1958, Roberto attended the Pio X-Marist College. Later, he joined the University Center of Joao Pessoa to pursue an undergraduate program in Business Administration.
How it started
Today, Roberto Santiago boasts of having the most popular shopping mall in the state of Paraiba, Manaira Shopping Mall. The project started back in 1987 when he purchased the land on which the mall stands and the development process took two years. Manaira mall offers an array of recreation activities to its guests. Most notably, is the state-of-the-art concert hall at the rooftop. The mall has several retail stores, workout facility, retail shops, food courts, a college, a banking premises and a theater.
Features and Amenities
The hall above is called The Domus Hall, launched in 2009. Despite the fact that is situated on the rooftop, it has an expansive space that makes it suitable for concerts, weddings, exhibitions, fairs, conferences, graduation ceremonies among other events. Surprisingly, the hall can accommodate a total of 14, 000 individuals – 10,000 standing and 4,000 seated. It has full sound-proof walls, an AC system, and a full-surround sound system. The hall is designed as a two-story structure with an upper floor that has individual compartments for those who seek privacy, while the lower floor is for the throng. Its compelling design and contemporary features have made the hall popular among some locally and globally celebrated artists.
There is the broad latitude of entertainment spots at the Manaira Mall including a recently upgrade theater, complete with 3-D cinema features. Gaming enthusiasts also have a gaming zone with a bowling alley, arcades, and ethnic food courts. The restaurants mainly focus on offering gourmet food items, rather than the typical Brazilian fast foods.
The mall covers an area of more than 135, 000 square meters and a car parking space with a capacity of 3180 cars. Its magnificent architecture draws the eye, as it was designed and developed to international standards. Hosting a college and a financial institution, it signals the scale of the shopping plaza as a public venue. The security division comprises of highly trained personnel so shoppers and revelers can enjoy their time without worrying about their safety.
Santiago also, owns another shopping mall, Mangeira which was developed in 2013, although it has not gained as much popularity as its counter mall. Nonetheless, both of them have not only brought vibrancy to the city of Joao Pessoa but has also bolstered its economic and social setting. Because of that, most enterprises have relocated to the town, thereby bringing an additional economic boost.