How Mullen Lowe Brasil’s CEO José Henrique Borghi Aims at Creating Positive Emotions through Fini Products

José Henrique Borghi is an entrepreneur with a noble mission to make massive changes in the business world. As the CCO and co-CEO of the ad agency Mullen Lowe Brasil, Mr. Borghi has developed innovative offline communication in line with Fini, a subsidiary of a Spanish group of companies, Sánchez Cano. Titled “Abriu Sorrriu”, the offline communication essentially entails creating fun moments whenever customers purchase the company’s products.

Fine is widely considered to be one of the leading candy companies specializing in a variety of products such as chewing gum, marshmallows, jelly candies and licorice. The company’s presence in over 80 countries speaks volumes about their commitment to exemplary service delivery and meeting customers’ never-ending needs. Formed in April 2017, “Abriu Sorriu” focuses on creating positive and lasting impressions through smiles upon the acquisition of a product. To expound on the enterprise’s impressive strategy, Fini recently initiated an online and offline communication strategy highly intended on achieving company objectives.

According to Fini’s Digital Marketing Supervisor, Luiz Henrique Ferreira, the institution simply wants to turn bad moments into good, while making the good moments even much better. Irrespective of your profession, customers should be in a jovial mood whenever they receive a product from the Fini store to learn more: http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/ click here.

Alternatively, Mullen Lowe Brasil recently instigated a “transformation” campaign across seven distinct communication platforms based on seven films aired Out Of Home and in pay-tv theaters. Such films basically revolve around daily occurrences encouraging customers to smile upon the receipt of Fini products. Unknown to most consumers, recent studies revealed that brand products possess the invaluable power to create a positive transformation to daily consumers.

While gushing about the highly publicized campaign, the Ad agency CEO insisted that creating accompanying for Fini was simply a fun process. More importantly, focusing on effective communication techniques speaks volumes about the enterprise’s commitment to serving the needs of customers.

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