Adam Goldenberg’s Strategic Inputs In Building A Successful Internet Brand

Adam Goldenberg is a tech-savvy serial entrepreneur and investor who is the co-CEO and co-founder of TechStyle Fashion Group, previously known as JustFab Inc. The entity is an online subscription-based fashion retailer dealing with apparel, denim, handbags, jewelry, and shoes. TechStyle aims to create high-quality products that exceed customer expectations, as well as offering a unique personalized shopping experience.

Founded in the U.S in 2010 as JustFab, the company has expanded its operations internationally to countries such as Canada, France, Germany, Netherlands, Spain, and the U.K. TechStyle is the parent company to high-valued and high impact fashion brands including FabKids, Fabletics, JustFab, ShoeDazzle, and the Fab Shoes. By building a business model based on customer feedback, quality products, and a unique shopping experience, TechStyle has become one of the fastest growing brands today.

TechStyle receives extensive funding from investors such as Intelligent Beauty, Matrix Partners, Passport Special Opportunity Fund, Rho Ventures, Shining Capital, and Technology Crossover Ventures. The firm has raised over $250 million in funding and support between 2011 and 2014 and raised more than $85 million in 2014 alone. The brand has also collaborated with celebrities such as Kate Hudson, Elle and Blair Fowler, and Avril Lavigne.

In 2016, Fabletics and JustFab launched an all-inclusive apparel campaign that will cater to individuals of all sizes at This was necessitated by the data gathered from its customers who show interest in their brands but are not able to find anything that works for them. It exemplifies TechStyle’s focus on data metrics and customer prioritization.

Read more: TechStyle’s data-driven fashion – CNBC Video

Adam Goldenberg is an experienced entrepreneur as he founded his first company in 1997, at the age of 16. He developed an advertising platform for gaming sites, known as Gamer’s Alliance. Two years later, he sold his startup to Intermix Media, the parent organization of Alena and MySpace. He was then appointed as the Vice President of Strategic Planning for Intermix Media before becoming the Chief Operating Officer. This made Adam Goldenberg the youngest COO of a public company at only 20 years old. The company was then acquired by News Corp. in a deal valued at over $650 million.

It was while at Intermix that he linked up with Don Ressler, his long-term business partner and co-founder of JustFab. Together they founded Intelligent Beauty, an incubator for Internet brands dealing with beauty products, personal care, and fashion.

Adam Goldenberg attributes TechStyle’s fast growth and success to the firm’s capital efficient business model that utilizes the talent and passion of its staff to provide real value to its customers. He also forwards that the commitment to data metrics enables them to know what is working, what is not working, why it is not working, and how best to improve their products and services to achieve maximum customer satisfaction.

He serves as a venture partner at Crosscut Ventures and sits on the boards of Home Chef and Wine.

Leave a Reply