Adam Goldenberg’s Strategic Inputs In Building A Successful Internet Brand

Adam Goldenberg is a tech-savvy serial entrepreneur and investor who is the co-CEO and co-founder of TechStyle Fashion Group, previously known as JustFab Inc. The entity is an online subscription-based fashion retailer dealing with apparel, denim, handbags, jewelry, and shoes. TechStyle aims to create high-quality products that exceed customer expectations, as well as offering a unique personalized shopping experience.

Founded in the U.S in 2010 as JustFab, the company has expanded its operations internationally to countries such as Canada, France, Germany, Netherlands, Spain, and the U.K. TechStyle is the parent company to high-valued and high impact fashion brands including FabKids, Fabletics, JustFab, ShoeDazzle, and the Fab Shoes. By building a business model based on customer feedback, quality products, and a unique shopping experience, TechStyle has become one of the fastest growing brands today.

TechStyle receives extensive funding from investors such as Intelligent Beauty, Matrix Partners, Passport Special Opportunity Fund, Rho Ventures, Shining Capital, and Technology Crossover Ventures. The firm has raised over $250 million in funding and support between 2011 and 2014 and raised more than $85 million in 2014 alone. The brand has also collaborated with celebrities such as Kate Hudson, Elle and Blair Fowler, and Avril Lavigne.

In 2016, Fabletics and JustFab launched an all-inclusive apparel campaign that will cater to individuals of all sizes at This was necessitated by the data gathered from its customers who show interest in their brands but are not able to find anything that works for them. It exemplifies TechStyle’s focus on data metrics and customer prioritization.

Read more: TechStyle’s data-driven fashion – CNBC Video

Adam Goldenberg is an experienced entrepreneur as he founded his first company in 1997, at the age of 16. He developed an advertising platform for gaming sites, known as Gamer’s Alliance. Two years later, he sold his startup to Intermix Media, the parent organization of Alena and MySpace. He was then appointed as the Vice President of Strategic Planning for Intermix Media before becoming the Chief Operating Officer. This made Adam Goldenberg the youngest COO of a public company at only 20 years old. The company was then acquired by News Corp. in a deal valued at over $650 million.

It was while at Intermix that he linked up with Don Ressler, his long-term business partner and co-founder of JustFab. Together they founded Intelligent Beauty, an incubator for Internet brands dealing with beauty products, personal care, and fashion.

Adam Goldenberg attributes TechStyle’s fast growth and success to the firm’s capital efficient business model that utilizes the talent and passion of its staff to provide real value to its customers. He also forwards that the commitment to data metrics enables them to know what is working, what is not working, why it is not working, and how best to improve their products and services to achieve maximum customer satisfaction.

He serves as a venture partner at Crosscut Ventures and sits on the boards of Home Chef and Wine.

Bruce Levenson’s Do Good Institute Creates Virtuous Leaders

Bruce Levenson decided to give back to the community once he ended his ownership stint with the Atlanta Hawks, see Forbes’ article. What he did was team up with the University of Maryland to form the Do Good Institute. The Do Good Institute has an appropriate name because its functions revolve around doing good for several entities. In a report by Benzinga, the Institute’s missions can greatly benefit the environment, the economy and people who need assistance. This project was the first project that someone developed for the sole purposes of creating volunteer leaders.

The people who enter this program receive training on how to become non-profit creators, leaders and mentors. Many of the students who join the program come out of it and start giving back straightaway. Ben Simon, for example, graduated and developed the Food Recovery Network, an organization that eliminates waste by giving people the opportunity to purchase foods at a tremendous discount.

The program works by searching for grocery products that the stores consider as waste and then offering those products to people who want to purchase them at huge discounts. The food in question contains items that a grocery store may consider as not quite expired but not quite good enough to keep on the shelves. Waste numbers drop drastically through these processes.

Bruce Levenson has always had a huge interest in joining projects that “do good” for people. He has laid the foundation for companies such as TechTarget, which is a company that assists others with information technology. Additionally, Levenson dedicated his time and funds to projects like the I Have a Dream Foundation, which helps students to get the education that they desire. The Do Good Institute has been succeeding ever since its creation. Levenson expects it to continue to succeed as students graduate and start working to make a difference in various areas.

Jason Hope Foresees The Internet Of Things As Our Best Future

For Arizona entrepreneur and futurist Jason Hope, the Internet of Things is not just the wave of the future, it is the future. With the Internet of Things, the net isn’t just something that we log into with our computers or smartphones, it is also our coffee maker being able to communicate with our fridge and our smartphone to coordinate our lives and make our mornings run even more smoothly.

Hope has written extensively on the subject, explaining that as people become more and more accustomed to having their individual devices synch with one another, businesses
and consumers will become increasingly reliant on that technology. Therefore companies, individuals and governments are going to have to focus on making those investments now in order to avoid playing catch-up later on. Hope has said that the Internet of Things’ focus on utility, both for urban and rural areas, has the power to fundamentally change our daily lives, making them safer and more efficient.

An Arizona native, Hope graduated from Arizona State University with a bachelor’s degree in finance and an MBA. He lives in Scottsdale, Arizona.

His reputation as a futurist has been earned through his extensive knowledge of technology and business, and how the two are likely to interact in the future. Some of those predictions, such as homes where the lighting and temperatures are run by smart devices, are coming true already in 2017 and he sees that trend growing and developing as they become the norm for society.