JustFab is a clothing retail brand that has become a rave for shoppers who love style at an affordable price on Huffington Post. You can find just about every line of outfits from work attire, fancy dresses for parties, or just laidback denim jeans and casual wear for hitting the mall with. JustFab also has sister branches in Fabletics for workout outfits, a men’s outlet, and even a children’s section at FabKids. But you would never guess who the brains behind this operation are. It is Adam Goldenberg and Don Ressler, two longtime friends who went from the Intermix Media social circles into the fashion industry.
Adam Goldenberg always loved computers, marketing, and gaming. While he was still in high school, he took those passions and used them to build a website called Gamer’s Alliance. The website connected gamers across an advertising network and Goldenberg started making some profits. The company that would start MySpace, Intermix Media liked what Adam had done and offered him a job as Vice President of Strategic Planning. Goldenberg accepted and in just 2 years, Goldenberg became Intermix Media’s COO without even having a college degree. It was while working for Intermix Media that he crossed paths with FitnessHeaven.com’s founder Don Ressler, a like-minded man who became Goldenberg’s friend and business partner.
News Corporation bought out Intermix Media in 2005 and changed the direction of the company, so Goldenberg and Ressler decided to move on. They tried a variety of sales options, until they decided they wanted to become fashion retailers. This was a tricky process as neither of them knew too many fashion terms, or even the difference between a Mary Jane and peep toe.
They were able to team up with some of the best minds in the fashion industry, including Kimora Lee Simmons who loved their idea and decided to come aboard as the creative director. What made JustFab a success was not only the affordability of the clothing line, but also the engaging social interaction Adam Goldenberg and Ressler brought to it. Kimora helped bring a horde of twitter followers to the brand when she made it officially hers and her fans loved it. Thanks to a partnership with venture capital provider Josh Hannah, JustFab has been able to grow its markets internationally at http://www.entrepreneur.wiki/Adam_Goldenberg.