How Livio Bisterzo is Taking Over the Food Industry

When Livio Bisterzo came up with the idea of producing cheaper and more nutritious snacks, he knew he wanted something that could have scale big. He led his team to push boundaries. Their resilience led to the production of a line of snacks that have come to be popularly known as Hippeas. This product consists of organic chickpea puffs, which are vegan, gluten free, and rich in nutrients such as protein and fiber.

Hippeas retail under the Green Park rand. According to Livio, it has been a long journey. Nonetheless, the efforts that they put in are now paying off. The firm worked hard to come up with a snack that would be appealing to healthy and socially conscious consumers. Besides this, Livio and his team wanted to develop a snack that would deliver on taste, something that they have undoubtedly achieved. So far, the popularity that Hippies has had is remarkable.

Starbucks recently added Hippeas to its product portfolio. It will join Starbucks’s range of grab and go snacks. At the moment, Vegan White Cheddar and Far out Fajita, which are the most popular Hippeas flavors, are available in 7,500 Starbucks outlets across the US. The chain added Hippeas on its product portfolio (CrunchBase).

Hippeas is also out to build a global social mission. Recently, it partnered with Farm Africa to support chickpea farmers in East Africa.

Learn more about Hippeas:


Livio Bisterzo

Livio Bisterzo was born in Italy but moved to the United Kingdom to pursue his undergraduate studies. He studied at the University of Arts in London. After completing his studies, he set up his first venture, an events company.
Mr. Bisterzo has varied interests in hospitality, consumer goods, and lifestyle products. His companies have been featured in prestigious publications such as Vanity Fair, Sunday Style, The Times, GQ, Esquire, Harpers and the Financial Times.

Mr. Livio Bisterzo established himself as one of London’s most influential businessmen and in 2009 for instance, he was named among the most influential 1,000 people in London. Livio relocated to the United States in 2016 .

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