How Lori Senecal Is Willing To Take Risks In The World Of Advertising

Lori Senecal has been very successful in her role as the chief executive officer of the advertising agency CP+B. Under her leadership revenue has gone up by 21%. This increase is credited to her creativity and willingness to take risks.

One of the examples of this is the role she took when her client Kraft removed the artificial ingredients from their Mac & Cheese product. She and her firm advised the company to not mention this fact in their advertising as there were concerns that parents would start avoiding the product as it would no longer appeal to their picky children. It was only after 50 million boxes of the new Mac & Cheese were sold that an advertising campaign was built around how the product had changed for the better.

In 2017, Fast Company named Lori Senecal as one of the most creative people in the world of business, ranking her 87th out of the top 100. They credited her ability to embolden her clients to take risks in the pursuit of effective advertising. They have also said that she ignites an innovative culture at the advertising agencies she has worked for. It is said that she encourages an entrepreneurial spirit where employees have an invested stake in the company and are able to shape its path.

In the 14 years that Lori Senecal has spent in the advertising business, she has consistently been a force for creativity and innovation. She was born and raised in Canada and attended McGill University where she earned her degree in commerce. She then moved to New York City which is at the heart of the world of advertising. She has been a top executive at a number of advertising agencies including McCann Erickson where she was named the president of McCann NY in July of 2007.

For several years Senecal was the top executive at another New York advertising firm, Kirshenbaum Bond Senecal + Partners. She had been the company’s president, CEO, and chairman of the board. It was in March of 2015 that she joined Crispin Porter + Bogusky (CP+B) where she heads up its international efforts. Follow Lori Senecal on Twitter.

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How End Citizens United Plans To Change The Constitution

The just concluded presidential election has taught a lot of lessons to the Americans. What made the entire process was the manner in which the campaigns were conducted, how close the contest was and how shocking a Donald Trump win was to the world. However, there are particular groups of people who had foreseen problems with the systems even before the election campaigns amplified them.

One of these groups is the End Citizens United PAC. Before the elections, the group was raising funds and supporting the campaigns of some of the democratic party candidates. However, they are now concentrating on amending the End Citizens United versus F. E.C bill which was passed into law in 2010.

The bill made it possible for large corporations to act as individuals, especially in support of various candidates political campaigns. The issues which have cropped up from the bill include the reduced accountability on campaign funds. It is known that billions of dollars are being spent in political campaigns. However, there is no way to know where the money is coming from or whether it is clean money. These are the issues that End Citizens United want to be examined again.

The group was started in 2015. Their main aim was to bring changes to campaign financing. They stated their affiliation and support of the Democratic party from the outset. In the first round of their fundraisers, the group managed to raise close to $4 million. As they gained prominence, they were able to increase this amount to about $25 million and are currently aiming for more. The primary objective is to have the constitution amended, outlawing the involvement of the Super PACs in the electoral processes. To get this amendment, they need a million signatures from the citizens delivered to the supreme court. So far, they have managed to collect 325,000 signatures. They are hoping that they will get more signatures out of the partnership they have created with the Ready for Hillary Movement.

The last time that the American constitution was amended was in 1992. These people, therefore, feel that it is a time that the people got to know about the issues that are affecting them as a country. There are a few individuals who view their aim to have the constitution amended as a little too ambitious. However, the management of the group is very optimistic about their operations. They also confided that they are way ahead of their fundraising schedule for the midterms which will be held in 2018. They say that they are receiving a lot of donations from first-time contributors to their course. They feel that this is because Trump became president. They believe that they will manage to bring about change in the political landscape.

Sign up now to be a member of End Citizens United.

Regional Banking vs National Banking: Which Is Better For You

The banking industry is very competitive as well as demanding. When you hear the word bank, what names tend to come to mind? More than likely, most people will answer with Bank of America, Wells Fargo, Citibank, US Bank and others of similar status. These are all considered to be national banking institutions. On the other hand, regional banking is a bit smaller than its larger counterparts, but regional banking has closed the gap on the types of services it offers. Just about any business solution a national bank provides can be duplicated by regional banks. Innovative technology is the name of the game, and it’s being used to the fullest in the exclusive banking industry.

NexBank Capital is the perfect example of this transformation as it has become a leading financial center in the Southeastern U.S. NexBank is located in Dallas, Texas, and it is revolutionizing the way people do banking. Though it specializes in commercial, mortgage and investment banking, this center provides many other financial solutions such as warehouse lending, credit services, agency services, public funds, treasury management, mortgage services, financial institutions and many more. The bank had an estimated $6.4 billion in total assets, which is a big indicator of its success.

CEO John Holt of NexBank Capital attended last year’s Strategic Opportunities and M&A Conference in New Orleans. This conference is held by the Texas Bankers Association and 2016 was its 5th anniversary. This conference allows financial leaders, consultants, insiders and advisors a chance to share perspectives and ask questions. Holt served as one of the conference’s panelists. The topic of discussion was “Reinventing Community Banking.” Holt did a wonderful job at his position as participants and panelists united for the evening in hopes for continuous progression into the future.

Greg Secker: Teaching You To Be A Financial Success Through Currency Trading

Greg Secker is a risk taker and believes everyone should have the ability to make money anywhere they are, at any time. This is why he teaches others the power of the foreign trade market. He provides knowledge that can help anyone live financially successful

Lives and have the ability to become wealthy as young as in their 20s.

His journey started when he was still studying in college. He went to a job fair and ended up with an employment opportunity at a place called Thomas Cook Financial Services. At the time, Greg Secker was building computers and very interested in the technology field. When he started this job, he started out in an entry level position, but was quickly asked to take a position in the currency trading floor in the building. Hus job was to work on developing a software called the Virtual Trading Desk. The Virtual Trading Desk would later be the first online currency trading platform. This experience allowed Greg to pick up many trading strategies and increased his interest in foreign trading.

The development of Virtual Trading Desk helped him learn strategies for trading that worked. Greg borrowed £5000 and turned it into £60000 within one year using strategies he had learned. He soon earned enough money to retire early, but got bored quickly. So, Greg spent his time attending seminars on trading and came up with the idea that he too could hold seminars and speak about trading from a foreign trade view.

Greg also created The Greg Secker Foundation which helps build sustainable communities by giving them the resources to thrive. Greg spends his time coaching ordinary people to become entrepreneurs and gain the power of financial success. He has authored a book called Financial Freedom through Forex, which is a step-by-step guide to be successful and start making money in the currency market.

Greg Secker knows the secrets as he himself was a multimillionaire by the time he was in his early twenties. He is the owner of Europe’s top trading coach company. He owns Learn To Trade, SmartCharts Software, and Capital Index.

The Achievements of Logan Stout

Numerous titles can be used to describe Logan Stout. He is an accomplished entrepreneur with a distinct interest in baseball. He is also a philanthropist, a keynote speaker and most importantly a leadership trainer. Throughout his career, Mr. Stout has succeeded in making billions of dollars. He has had a consistent record as far as leadership is concerned. This excellence has made him reap benefits from his business ventures and has created a name for him, all the more reasons he is sought for.

Most recently Logan Stout ventured into the health and wellness sector. He launched IDLife LLC in the year 2014. The company has numerous energy supplements, sleep aids and weight management items. Customers continue to receive the ideal products as soon as they take an assessment test. The products give the clients customized benefits. The company has exhibited significant growth since its foundation. Logan works together with partners such as Jen Widerstrom, Darwin Deason, and Troy Aikman. Last year, the organization was named among the 100 top MLM Companies in the world.

Out of the love that Logan Stout has for baseball, he founded one of the largest baseball organization known as Dallas Patriots. The aim of coming up with this group was to inspire the youths to continue building their skills and elevating them to the next notch. Logan figured out that the organization would avail its training to more people, more so to those who need more encouragement, considering that it is not all children who receive emotional support from either homes or schools.

Logan Stout always want to show people that it is possible to attain their best especially if they give a keen eye to their health. He believes that to be successful, one ought to keenly look at the connection between their soul, mind, and body. In line with mentoring people. Logan is an author. He has written books such as Stout Advice: The Secret to Building Yourself, People and Teams. In this book, Stout states some strategies that have made him reap much success. He encourages people to chase their dreams and also offers them a guide to making it possible.

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ClassDojo: Transforming Classroom Experiences for Students, Teachers, and Parents through Video, Picture and Message Sharing

ClassDojo is a classroom communication app designed to bring students, teachers, and parents together. The app was incepted in the year 2011 by Sam Chaudhary and Liam Don. The team behind this excellent app comprises of designers, engineers, and educators who understand the school systems well.

The Features

ClassDojo aims at offering every child and teacher an exceptional classroom experience where they share their experiences with the parents. The app is designed with excellent features that are easy to use for all parties involved. The Classroom feature allows the teachers, students, and parents to create a conducive environment that they can share progress and feedback. The Stories feature allows sharing of pictures and videos captured on school days. The feature is designed to place each picture to the appropriate audience. School Stories allow the school management to share information with every family associated with the institution. Class Story shares with the people associated with the class. Student Stories allows a student to create a profile that she or he can share his or her own school experiences.

The messages feature on ClassDojo is a powerful tool that allows the school management, teachers, and parents to share instant messages. The feature doesn’t require the user to provide their contact or phone details. The remarkable thing about the feature is that it is accessible in over 35 different languages. It also has a sub-feature called Quiet Hours that notifies the parents when the teachers are offline. Besides class work, ClassDojo is interested in the emotional and social growth of the students. The app offers the Original Content: Big Ideas feature that caters for such development of the social and emotional skills. In partnership with Stanford PERTS, ClassDojo created the Growth Mindset part of the feature. The other subsection of the feature is Empathy created in collaboration with Harvard’s Making Caring Common.


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White Shark Media Provides Reliable Advertising Service

Many businesses and entrepreneurs have gained many benefits from PPC services provided by White Shark Media. A successful PPC advertising campaign can produce faster results than any other online advertising or promotional method and is a great way to grow a business. Professional PPC management is a great tool for conveying your advertising message to your target audience.

White Shark Media is a renowned PPC management firm that caters to both small businesses and mid-sized businesses. The company is focused on rendering a reliable and efficient advertising management service for clients. With low setup fees, free Adwords training and no contracts, White Shark Media is a clear choice for any ambitious entrepreneur or company that wants to get started making money fast.

White Shark Media believes in honesty and transparent dealings with clients and strives to build sound and long-term relationships with them.

White Shark Media has the resources and knowledgeable professionals to reach your prospects at the right moment. In fact, White Shark Media aims to help clients reach their audience when they are ready to make a purchase.

PPC or Pay Per Click has been used for many years by numerous entrepreneurs and organizations to attract the right audience to their offers. White Shark Media and its team of advertising specialists use this advertising method to present their clients’ business and products in a positive light and increase sales and revenue.

The PPC Model is very simple and White Shark Media has systems in place to ensure that you understand how it works and how to make it work perfectly for you. The company can handle your campaign management for you, allowing you to concentrate on other ares of your business.

Once you sign up with White Shark Media, these professionals will want to know more about your business and what your expectations are. They will review your current advertising methods to determine what needs to be changed.

If you have any complaint about their service or any other issues, professionals at White Shark Media will respond promptly to resolve the matter and ensure your complete satisfaction. They have been in business for many years and have countless positive reviews. Get in touch with White Shark Media to learn more about their range of advertising solutions and how they can get your up and running fast. You’ll be glad you did.

The Effects Of Luiz Carlos Trabuco Cappi Leading Bradesco’s Purchase Of HSBC’s Brazilian Branch And How It Came About

Luiz Carlos Trabuco Cappi is a Brazilian banking executive, having been the Chief Executive Officer and the Vice Chairman of the Board of Directors of Banco Bradesco since 2009. Mr. Trabuco is arguably best known around the world for moving the financial institution he controls, Bradesco, to purchase the international banking company HSBC Holdings’ Brazilian operations for $5.2 billion in late 2015. Luiz Carlos Trabuco Cappi is a proponent for organic growth and has been for many years while serving Bradesco; However, Mr. Trabuco felt that if Bradesco had not purchased HSBC and taken over administration with the Brazilian bank as HSBC’s parent company, the amount of growth gained from the transaction would have taken a whopping six years just to match what the purchase did for the well-known financial institution.

Led by high-ranking, successful executive Luiz Carlos Trabuco Cappi, the purchase of HSBC Holdings’ Brazilian branch was first proposed by Mr. Trabuco, then finalized with Chairman of Bradesco’s Board Lázaro Brandâo’s vote of approval. Similar to all those who work for Banco Bradesco, many news agencies have not only approved Luiz Carlos Trabuco Cappi’s workplace advancements, but praised them.

One such instance of this widespread approval, even by the critics in financial media sources across Brazil, is Luiz Carlos Trabuco Cappi’s reception of Isto é Dinheiro’s annual Entrepreneur of the Year in Finance in 2015, the same year HSBC Holdings’ Brazilian taekeover was announced by Mr. Trabuco and approved by Chairman Brandâo. While it’s entirely unreasonable to dispute Luiz Carlos Trabuco Cappi’s success at Banco Bradesco in recent years, understanding Mr. Trabuco’s path to where he’s taken himself and employer Bradesco is entirely worthwhile of knowledge – being aware of his nearly 50-year career will help fans of worldwide financial markets apprehend his widespread approval and undeniable success.

Mr. Trabuco first earned two college degrees prior to entering the world of finance, which have undoubtedly helped him remain at only one employer throughout his entire working life. Luiz Carlos Trabuco Cappi’s first degree from from the Unviersity of Sâo Paulo, considered an equivalent of a bachelor’s degree in the United States, in Philosophy. Immediately after earning this accolade, Luiz Carlos Trabuco Cappi then enrolled in the School of Sociology and Politics of Sâo Paulo to study Sociopsychology. This second degree is a modern-day equivalent of a master’s degree in the United States of America.

A master’s degree back in the late 1960s meant tons more than a master’s degree does in today’s ultra-competitive educational world. As such, these two degrees have effectively prepared him for his long-standing tenure at Banco Bradesco.

After graduating from the two separate Sâo Paulo-based postsecondary institutions, Luiz Carlos Trabuco Cappi landed a spot at Bradesco as a clerk. This was all the way back in 1969 in the same town Mr. Trabuco grew up in, Marília, an impressive five hours’ drive away from Sâo Paulo. Throughout the years, he was named director of marketing, executive director and president of Bradesco’s pension subsidiary, executive vice president and later president of Bradesco’s insurance group, then, finally, being named CEO of Bradesco’s company at large in 2009.

As one can imagine, Luiz Carlos Trabuco Cappi has been given several accolades, titles, and awards throughout the years. In 2009, Mr. Trabuco secured a spot on the 100 Most Influential Brazilians in the Country, in the same year earning the Don Quixote Trophy. Bradesco’s 40-odd-year veteran and current chief executive officer has also won two awards as the Insurance Personal of the Year, won in 2006 and 2007. Mr. Trabuco has also received multiple other awards in general business throughout his long-tuning tenure as one of Brazil’s best businesspeople.

Brands Like Fabletics Are Tapping Into Online Review

According to the Huffington Post, a lot of major brands are now using the power of the crowd to increase sales and improve their brand. One such example is Fabletics. They have used the power of the crowd to increase their growth rate by more than two hundred percent. It now has over one million members. They attribute their success to the power of the crowd and how they leverage online reviews to increase trust in their brand.


The power of the crowd refers to online reviews, whether on blogs or on review sites such as Yelp. It could even be reviews on your own website. The fact is that people really trust online reviews. Research has shown that people trust reviews as much as they trust recommendations from a trusted friend. This is opposed to traditional marketing and advertising. People do not trust what they see on ads, whether online or offline. People feel safe looking at feedback from other people online.


You would be surprised at how often people read online reviews before buying something. You would also be surprised to find out how many people actually do research online before making a purchase. Over fifty percent of consumers say that they read reviews online on a regular basis. At least sixty percent of consumers say that if they see a negative review online about a business, they will be deterred from making a purchase. You may have seen the phenomena of people doing research about a product online even when they are in a store and thinking of purchasing it there. You may be thinking that they are doing price comparisons. The truth is that that is only true around a third of the time! Around sixty five percent of the time, people are not doing price comparisons, but looking for user reviews online. This means that you need to leverage the power of the crowd even if you sell things in a physical store.


Brands get this. That is why so many companies are now leveraging the power of the crowd, just like Fabletics is. More than three quarters of the top consumer brands have reported that they leverage online reviews, according to research done on the matter. User reviews have grown the most. A lot of brands are tapping into this power to build trust and attract new customers.


It’s not just about trust and customer loyalty. The fact is that if you have more online reviews that are positive, your website and brand profiles will get boosted in the search engines. Google sees lots of positive reviews as an indication of how popular and well liked you are. If they think you are popular, they will push up your rankings.


Kate Hudson is a famous actor who supports Fabletics. Not only is she a fan of Fabletics and someone who actively endorses them, she is also heavily involved in the workings of the company. A lot of their growth has been attributed to her and her ideas.

Susan McGalla, A Story of Success

Tough Love

It’s tough having a football coach as a father. It’s tough growing up with two brothers as well. Susan McGalla learned this lesson early in life. Her father did not give her any breaks because she was a girl. It toughened her for the road ahead. She had to work hard for whatever she wanted and that work ethic has carried her to be incredibly successful in the workplace.

A Success Story

And, successful she has been in male dominated workplaces. Susan McGalla worked up through the ranks to become the president of American Eagle Outfitters, inc., during a time when all executives in that company were men.

She took the reins of her career and founded P3 Executive Consulting. In this role, Susan McGalla became a advisory consultant when the Financial and Wall Street top people needed perspective on the world of retail from an insider in that industry. She offered buy-side and buy-side analysis, branding, product management to strategy and talent management, plus much more.

If Ms. McGalla hasn’t shattered the glass ceiling, she definitely made some major cracks in it. In February of 2015, she took her talents to another male dominated business – The Pittsburgh Steelers, LLC. She is currently the Vice President of Business Strategy and Creative Development – spearheading the successful program ‘Wear What We Wear’ to encourage fans to purchase and wear Steeler’s gear.

Women in C-Level Positions

Many women struggle to achieve high level positions like Susan McGalla. Statistics show gender-diverse businesses are 15% likely to outperform other companies while ethnically diverse companies are 35% likely to outperform than non-diverse companies. Yet even with these statistics, in S&P 500 companies only a small percentage of C-level positions are held by women. One thought for a solution to the gender discrimination is to create sponsorship opportunities.

Talent and insight deserve recognition.