Lori Senecal has been very successful in her role as the chief executive officer of the advertising agency CP+B. Under her leadership revenue has gone up by 21%. This increase is credited to her creativity and willingness to take risks.
One of the examples of this is the role she took when her client Kraft removed the artificial ingredients from their Mac & Cheese product. She and her firm advised the company to not mention this fact in their advertising as there were concerns that parents would start avoiding the product as it would no longer appeal to their picky children. It was only after 50 million boxes of the new Mac & Cheese were sold that an advertising campaign was built around how the product had changed for the better.
In 2017, Fast Company named Lori Senecal as one of the most creative people in the world of business, ranking her 87th out of the top 100. They credited her ability to embolden her clients to take risks in the pursuit of effective advertising. They have also said that she ignites an innovative culture at the advertising agencies she has worked for. It is said that she encourages an entrepreneurial spirit where employees have an invested stake in the company and are able to shape its path.
In the 14 years that Lori Senecal has spent in the advertising business, she has consistently been a force for creativity and innovation. She was born and raised in Canada and attended McGill University where she earned her degree in commerce. She then moved to New York City which is at the heart of the world of advertising. She has been a top executive at a number of advertising agencies including McCann Erickson where she was named the president of McCann NY in July of 2007.
For several years Senecal was the top executive at another New York advertising firm, Kirshenbaum Bond Senecal + Partners. She had been the company’s president, CEO, and chairman of the board. It was in March of 2015 that she joined Crispin Porter + Bogusky (CP+B) where she heads up its international efforts. Follow Lori Senecal on Twitter.
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